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NEW IN

Want all the on-trend menswear you should be wearing right now? Our men’s new in edit has got you covered with all the newest pieces you need to update your ‘drobe. From the latest mens trends to style staples to refresh your look, we’ve got the new clothes for men who always wanna come out on top.

*Excludes Sale & Selected Lines. Promotion automatically applied.
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  • High Shine Padded Puffer Jacket in Stone
    AED 325.00 AED 195.00 (40 % off)
  • Slim Mid Cargo Jersey Short
    AED 130.00 AED 25.00 (81 % off)
  • Oversized Worldwide Contrast Stitch Gusset Tracksuit
    AED 360.00 AED 216.00 (40 % off)
  • Brushed Ottoman Hoodie Tracksuit
    AED 230.00 AED 138.00 (40 % off)
  • Short Sleeve Oversized Linen Shirt & Short Set
    AED 360.00 AED 175.00 (51 % off)
  • Man Active Soft Stretch Yoga Jogger
    AED 182.00 AED 109.20 (40 % off)
  • Man Active Regular Fit 5inch Fleece Shorts
    AED 145.00 AED 87.00 (40 % off)
  • Muscle Fit Ribbed Vest
    AED 90.00 AED 54.00 (40 % off)
  • Oversized Super Heavy Premium T-shirt
    AED 80.00 AED 48.00 (40 % off)
  • Oversized Boxy Brushed Knitted Jumper
    AED 160.00 AED 96.00 (40 % off)
  • Basic Crew Neck T-shirt
    AED 40.00 AED 24.00 (40 % off)
  • Man Active 2 Pack Compression Tank
    AED 145.00 AED 87.00 (40 % off)
  • Short Sleeve Stretch Boxy Fit Shirt
    AED 195.00 AED 117.00 (40 % off)
  • Oversized Boxy Heavyweight Peached Embroidered T-shirt
    AED 115.00 AED 69.00 (40 % off)
  • Acid Wash M Cherub Graphic T-shirt
    AED 115.00 AED 69.00 (40 % off)
  • Oversized Washed Tonal Floral Print T-shirt
    AED 105.00 AED 63.00 (40 % off)
  • Heavyweight Limited Oversized T-shirt
    AED 80.00 AED 48.00 (40 % off)
  • Man Active Performance Gym Regular Fit Tshirt
    AED 105.00 AED 63.00 (40 % off)
  • Man Active Raglan Reg Fit T-shirt
    AED 80.00 AED 48.00 (40 % off)
  • Slim Basic T-shirt
    AED 65.00 AED 39.00 (40 % off)
  • Man Active Ripstop 5inch Short Neon Logo
    AED 115.00 AED 69.00 (40 % off)
  • Man Active Lightweight Performance Regular Fit T-shirt
    AED 105.00 AED 63.00 (40 % off)
  • Man Active Performance Gym Reg Fit Tshirt
    AED 105.00 AED 63.00 (40 % off)
  • Basic Crew Neck T-shirt
    AED 50.00 AED 30.00 (40 % off)
  • Man Signature Oversized Crew Neck T-shirt
    AED 90.00 AED 54.00 (40 % off)
  • Black Skeleton Onesie
    AED 195.00 AED 117.00 (40 % off)
  • Man Active Performance Regular Fit T-shirt
    AED 90.00 AED 54.00 (40 % off)
  • Oversized Heavyweight Extended Neck T-shirt
    AED 90.00 AED 32.00 (64 % off)
  • Man Active 2 Pack 7inch Regular Fit Performance Shorts
    AED 160.00 AED 96.00 (40 % off)
  • Muscle Fit Ribbed Vest
    AED 50.00 AED 30.00 (40 % off)
  • Oversized Extended Neck Heavyweight T-shirt
    AED 65.00 AED 39.00 (40 % off)
  • Man Active Lightweight 5inch Slim Cargo Shorts
    AED 155.00 AED 93.00 (40 % off)
  • Long Sleeve Stretch Fit Overshirt
    AED 195.00 AED 100.00 (49 % off)
  • Relaxed Fit Elasticated Waist Cargo Shorts
    AED 115.00 AED 60.00 (48 % off)
  • Oversized Panelled Motor Sport T-shirt
    AED 130.00 AED 78.00 (40 % off)
  • Relaxed Fit Elasticated Waist Cargo Shorts
    AED 115.00 AED 45.00 (61 % off)
  • Long Sleeve Lightweight Oversized Overshirt
    AED 195.00 AED 117.00 (40 % off)
  • Skinny Stretch Denim Shorts In Black
    AED 130.00 AED 45.00 (65 % off)
  • 330GSM Slim Fit Basic Jogger
    AED 100.00 AED 60.00 (40 % off)
  • Oversized Short Sleeve Pleated Shirt And Short
    AED 292.00 AED 175.20 (40 % off)
  • Oversized Boxy Outlaws Faux Layer T-shirt
    AED 115.00 AED 69.00 (40 % off)
  • Oversized Extended Neck Graffiti T-shirt
    AED 115.00 AED 69.00 (40 % off)
  • Oversized Extended Neck Heavyweight T-shirt
    AED 50.00 AED 30.00 (40 % off)
  • Oversized Extended Neck Boxy Heavyweight T-shirt
    AED 65.00 AED 39.00 (40 % off)
  • Plus Slim Suit Trousers
    AED 160.00 AED 65.00 (59 % off)
  • Relaxed Fit Fixed Waist Woven Tab Cargo Trousers
    AED 160.00 AED 96.00 (40 % off)
  • Relaxed Fit Elasticated Waist Cargo Shorts
    AED 115.00 AED 45.00 (61 % off)
  • Slim Stacked Flare Jogger With Gusset Panel
    AED 195.00 AED 117.00 (40 % off)
  • Short Sleeve Revere Oversized Fit Pleated Shirt
    AED 195.00 AED 117.00 (40 % off)
  • Relaxed Fit Elasticated Waist Cargo Shorts
    AED 115.00 AED 60.00 (48 % off)
  • Mid Length Hooded Puffer in Black
    AED 390.00 AED 234.00 (40 % off)
  • Tall Oversized Homme Cross T-shirt In Grey
    AED 105.00 AED 63.00 (40 % off)
  • Oversized Short Sleeve Pleated Shirt And Short
    AED 292.00 AED 175.20 (40 % off)
  • Oversized Linkin Park Wash License Hoodie
    AED 248.00 AED 148.80 (40 % off)
  • Man Active Gym Muscle Fit Ribbed Vest
    AED 80.00 AED 48.00 (40 % off)
  • Man Active Gym Muscle Fit 2 Pack Ribbed Vests
    AED 145.00 AED 87.00 (40 % off)
  • Athlete Printed T-Shirt
    AED 65.00 AED 32.00 (51 % off)
  • Relaxed Gusset Jogger
    AED 195.00 AED 117.00 (40 % off)
  • Oversized Zip Through Limited Graphic Hoodie
    AED 195.00 AED 117.00 (40 % off)
  • Checkerboard Embroidered Pique Long Length Basketball Shorts
    AED 160.00 AED 32.00 (80 % off)
  • Short Sleeve Stretch Fit Shirt
    AED 130.00 AED 78.00 (40 % off)
  • Oversized Basic T-shirt
    AED 50.00 AED 30.00 (40 % off)
  • Oversized Extended Neck Space Graphic T-shirt
    AED 115.00 AED 69.00 (40 % off)
  • Man Active Gym Basic Muscle Fit Vest
    AED 50.00 AED 30.00 (40 % off)
  • Long Sleeve Lightweight Oversized Overshirt
    AED 195.00 AED 117.00 (40 % off)
  • Oversized Bird Graphic T-shirt
    AED 105.00 AED 63.00 (40 % off)
  • Tall Straight Rigid Jean
    AED 115.00 AED 69.00 (40 % off)
  • Oversized Official Gravestone Graphic T-shirt
    AED 130.00 AED 78.00 (40 % off)
  • Long Sleeve Slim Shirt
    AED 145.00 AED 87.00 (40 % off)
  • Elasticated Waist Zip Hem Flared Cargo Trousers
    AED 208.00 AED 124.80 (40 % off)
  • Abstract Quilted Puffer In Black
    AED 325.00 AED 195.00 (40 % off)
  • Oversized Worldwide Varsity Badge T-shirt
    AED 80.00 AED 40.00 (50 % off)
  • Abstract Quilted Puffer In White
    AED 325.00 AED 195.00 (40 % off)
  • Basic Muscle Fit T-shirt
    AED 65.00 AED 39.00 (40 % off)
  • Borg and High Shine Hooded Puffer in Black
    AED 325.00 AED 195.00 (40 % off)
  • Stacked Gusset Joggers
    AED 195.00 AED 117.00 (40 % off)
  • Long Sleeve Crew Neck T-shirt
    AED 80.00 AED 48.00 (40 % off)
  • Oversized Extended Neck Heavy T-shirt
    AED 80.00 AED 40.00 (50 % off)
  • Funnel Neck Puffer Jacket in Stone
    AED 325.00 AED 195.00 (40 % off)

Mens New In

Discover the new season’s need-right-now threads with the boohooMAN edit of the toughest trends around. We’ve got garms that’ll give your style an instant update – your everyday fashion favourites get edgy with t- shirts in poppin’ prints, shorts in shout-about cuts and jeans in the season’s most-wanted washes. Dare to be directional in the latest luxe textures – varsity’s gone viral with mesh inserts and PU panels make any jacket pop - and don’t forget to check back what’s New In for your daily fashion dose.