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NEW IN

Want all the on-trend menswear you should be wearing right now? Our men’s new in edit has got you covered with all the newest pieces you need to update your ‘drobe. From the latest mens trends to style staples to refresh your look, we’ve got the new clothes for men who always wanna come out on top.

*Excludes Sale & Selected Lines. Promotion automatically applied.
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  • Plus Oversized Loopback Raw Hem Panel Hooded Tracksuit
    AED 325.00 AED 195.00 (40 % off)
  • Tall Colour Block Long Sleeve Polo
    AED 130.00 AED 78.00 (40 % off)
  • Tall Elasticated Waist Velour Cargo Shorts
    AED 145.00 AED 87.00 (40 % off)
  • Long Sleeve Diamond Textured Shirt
    AED 130.00 AED 78.00 (40 % off)
  • Oversized Boxy Cargo Short Tracksuit
    AED 230.00 AED 105.00 (54 % off)
  • Elastic Lightweight Technical Stretch Relaxed Cropped Trouser
    AED 195.00 AED 117.00 (40 % off)
  • Man Flames Printed Boxers
    AED 40.00 AED 24.00 (40 % off)
  • Plus Loose Fit Varsity Jersey Shorts
    AED 105.00 AED 63.00 (40 % off)
  • Ribbed Short Sleeve Extended Neck Knitted T-shirt
    AED 85.00 AED 51.00 (40 % off)
  • Racer Plastic Sunglasses
    AED 50.00 AED 30.00 (40 % off)
  • Plus Technical Stretch Harrington Utility Jacket
    AED 230.00 AED 138.00 (40 % off)
  • Plus Elasticated Waist Velour Cargo Shorts
    AED 145.00 AED 87.00 (40 % off)
  • Oversized Heavyweight Limited Hoodie
    AED 160.00 AED 96.00 (40 % off)
  • Tall Elasticated Waist Velour Cargo Shorts
    AED 145.00 AED 87.00 (40 % off)
  • Oversized Open Stitch Pocket T-shirt In Stone
    AED 115.00 AED 69.00 (40 % off)
  • Muscle Zip Neck Polo
    AED 65.00 AED 39.00 (40 % off)
  • Man Active Cargo Shorts
    AED 145.00 AED 87.00 (40 % off)
  • Tall Man Signature All Over Print Hoodie
    AED 160.00 AED 96.00 (40 % off)
  • Plus Oversized Zip Thru Split Hem Tracksuit
    AED 260.00 AED 156.00 (40 % off)
  • Skinny Fit Cargo Suit Trousers
    AED 182.00 AED 109.20 (40 % off)
  • Short Sleeve Stretch Fit Jersey Shirt
    AED 130.00 AED 78.00 (40 % off)
  • Metal Aviator Sunglasses
    AED 50.00 AED 30.00 (40 % off)
  • Boxy Brushed Striped Cardigan In Green
    AED 160.00 AED 96.00 (40 % off)
  • Straight Leg Quilted Trouser
    AED 145.00 AED 100.00 (31 % off)
  • Plus Faux Suede Belted Biker Jacket
    AED 420.00 AED 252.00 (40 % off)
  • Man Dash Loose Fit Mid Length Cargo Short
    AED 105.00 AED 63.00 (40 % off)
  • Tall Colour Block Hoodie In Blue
    AED 160.00 AED 96.00 (40 % off)
  • Oversized Boxy Distressed Washed Tracksuit
    AED 260.00 AED 156.00 (40 % off)
  • Core Gusset Paint Splatter Joggers
    AED 160.00 AED 96.00 (40 % off)
  • Textured Jacquard Smart Harrington Jacket
    AED 390.00 AED 234.00 (40 % off)
  • Colour Block Relaxed Fit Tailored Track Jacket
    AED 292.00 AED 145.00 (50 % off)
  • Tall Coated Denim Jacket
    AED 230.00 AED 138.00 (40 % off)
  • Tall Colour Block Hoodie In Orange
    AED 160.00 AED 96.00 (40 % off)
  • Oversized Knitted T-shirt
    AED 105.00 AED 63.00 (40 % off)
  • Oversized Over Seam Dove Graphic T-shirt
    AED 130.00 AED 78.00 (40 % off)
  • Padded Utility Pocket Gilet
    AED 195.00 AED 117.00 (40 % off)
  • Tall Raglan Colour Block Hoodie In Olive
    AED 160.00 AED 96.00 (40 % off)
  • Oversized Reindeer Fairisle Christmas Jumper
    AED 160.00 AED 50.00 (69 % off)
  • Man Colour Block Quilted Hooded Gilet
    AED 160.00 AED 96.00 (40 % off)
  • Chain Multi Layer Necklace
    AED 40.00
  • Tailored Cargo Zip Pocket Trousers
    AED 208.00 AED 124.80 (40 % off)
  • 5 Pack Man Signature Invisible Socks
    AED 40.00 AED 24.00 (40 % off)
  • Man Signature Colour Block Hooded Tracksuit
    AED 230.00 AED 138.00 (40 % off)
  • Slim Rigid Ripped Paint Splatter Denim Shorts In Ice Grey
    AED 160.00 AED 96.00 (40 % off)
  • Oversized Boxy Limited 1/4 Zip Sweatshirt
    AED 115.00 AED 60.00 (48 % off)
  • Waffle Button-up Long Sleeve Lounge Top In White
    AED 80.00 AED 40.00 (50 % off)
  • Check Oversized Tailored Shorts
    AED 195.00 AED 117.00 (40 % off)
  • Elasticated Waist Nylon Cargo Shorts
    AED 195.00 AED 117.00 (40 % off)
  • Boxy Linen Look Hem Placement Print Shirt
    AED 160.00 AED 96.00 (40 % off)
  • Tall Slim Fit Scuba Short
    AED 115.00 AED 69.00 (40 % off)
  • Comfort Waist Pleat Front Trousers
    AED 195.00 AED 117.00 (40 % off)
  • Borg Simple Mountain Overshirt
    AED 195.00 AED 100.00 (49 % off)
  • Mix & Match Tailored Cargo Trousers
    AED 195.00 AED 117.00 (40 % off)
  • Borg Quarter Zip Aztec Shirt
    AED 195.00 AED 100.00 (49 % off)
  • Oversized Boxy Worldwide Contrast Stitch Hooded Tracksuit
    AED 248.00 AED 115.00 (54 % off)
  • Liquid Metallic Nylon Padded Gilet
    AED 260.00 AED 105.00 (60 % off)
  • Oversized Plush Boxy Drop Shoulder Printed Hoodie
    AED 160.00 AED 96.00 (40 % off)
  • Super Skinny Single Breasted Suit Jacket
    AED 292.00 AED 175.20 (40 % off)
  • Man Oversized Extended Neck T-shirt And Cargo Short Set
    AED 182.00 AED 109.20 (40 % off)
  • Plus Elasticated Waist Slim Flare Stacked Pleated Trouser
    AED 195.00 AED 117.00 (40 % off)
  • Core Man Heavy Interlock Revere Cuffed Polo
    AED 105.00 AED 63.00 (40 % off)
  • Tall Muscle Short Sleeve Ribbed Polo
    AED 145.00 AED 87.00 (40 % off)
  • Plus Boxy Fit Man Hoodie
    AED 145.00 AED 87.00 (40 % off)
  • Technical Stretch Zip Gusset Wide Leg Trousers
    AED 195.00 AED 117.00 (40 % off)
  • Chunky Metal Chain Bracelet In Silver
    AED 32.00 AED 19.20 (40 % off)
  • Plus Oversized Fit Official Jersey Shorts
    AED 105.00 AED 63.00 (40 % off)
  • Plus Long Sleeve Pleated Oversized Shirt
    AED 195.00 AED 117.00 (40 % off)
  • Plus Oversized Space Back Print Hoodie
    AED 195.00 AED 117.00 (40 % off)
  • Oversized Boxy Brushed Contrast Stitch Knit Hoodie
    AED 195.00 AED 100.00 (49 % off)
  • Plus Oversized Boxy 1/4 Zip Sweatshirt
    AED 115.00 AED 69.00 (40 % off)
  • Fixed Waist Relaxed Crinkle Nylon Cargos
    AED 182.00 AED 109.20 (40 % off)
  • Plus Slim Rigid Flare Carpenter Jeans
    AED 230.00 AED 138.00 (40 % off)
  • Oversized Puff Print Graphic Tank
    AED 90.00 AED 54.00 (40 % off)
  • Man Active Training Dept Oversized Embossed Jogger
    AED 130.00 AED 78.00 (40 % off)
  • Boxy Oversized Brushed Abstract All Over Cardigan
    AED 195.00 AED 117.00 (40 % off)
  • Regular Fit Spray On Teddy Graphic Hoodie
    AED 182.00 AED 109.20 (40 % off)
  • Plus Colour Block Hoodie In Red
    AED 145.00 AED 87.00 (40 % off)
  • Relaxed Rigid Burnt Out Mesh Jeans
    AED 230.00 AED 50.00 (78 % off)
  • Overdyed Distressed Denim Overshirt
    AED 160.00 AED 100.00 (38 % off)

Mens New In

Discover the new season’s need-right-now threads with the boohooMAN edit of the toughest trends around. We’ve got garms that’ll give your style an instant update – your everyday fashion favourites get edgy with t- shirts in poppin’ prints, shorts in shout-about cuts and jeans in the season’s most-wanted washes. Dare to be directional in the latest luxe textures – varsity’s gone viral with mesh inserts and PU panels make any jacket pop - and don’t forget to check back what’s New In for your daily fashion dose.