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NEW IN

Want all the on-trend menswear you should be wearing right now? Our men’s new in edit has got you covered with all the newest pieces you need to update your ‘drobe. From the latest mens trends to style staples to refresh your look, we’ve got the new clothes for men who always wanna come out on top.

*Excludes Sale & Selected Lines. Promotion automatically applied.
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  • Man 1/4 Zip Funnel Neck Colour Block Sweatshirt
    AED 130.00 AED 78.00 (40 % off)
  • Inflated Bm Moulded Slider
    AED 100.00 AED 60.00 (40 % off)
  • Relaxed Rigid Cargo Jeans
    AED 115.00
  • Elastic Lightweight Stretch Skinny Cargo Trouser
    AED 130.00 AED 78.00 (40 % off)
  • Tall Slim Embroidered Limited Edition T-shirt
    AED 80.00 AED 48.00 (40 % off)
  • Plus Slim Fit Rigid Denim Jean
    AED 130.00 AED 78.00 (40 % off)
  • Feast Baubles
    AED 50.00 AED 20.00 (60 % off)
  • Oversized Bleach Tie Dye Graphic Hoodie
    AED 248.00 AED 148.80 (40 % off)
  • Tall Fixed Waist Relaxed Fit Cargo Trouser
    AED 195.00 AED 117.00 (40 % off)
  • Oversized Extended Neck Basic T-shirt
    AED 65.00 AED 39.00 (40 % off)
  • 7 Pack Man Invisible Socks
    AED 65.00 AED 39.00 (40 % off)
  • Inflated Bm Moulded Slider
    AED 100.00 AED 60.00 (40 % off)
  • Oversized Graffiti Heavyweight T-shirt
    AED 115.00 AED 69.00 (40 % off)
  • Oversized Man Embroidery Borg Jogger
    AED 145.00 AED 70.00 (52 % off)
  • Man Active Lightweight Performance T-shirt
    AED 80.00 AED 48.00 (40 % off)
  • 3 Pack Man Signature Invisible Socks
    AED 40.00 AED 24.00 (40 % off)
  • Active Training Dept Oversized Boxy Hoodie
    AED 182.00 AED 109.20 (40 % off)
  • Oversized Ofcl Basketball T-shirt And Short Set
    AED 230.00 AED 138.00 (40 % off)
  • 3 Pack Man Signature Invisible Socks
    AED 40.00 AED 24.00 (40 % off)
  • 5 Pack Man Signature Sport Socks
    AED 115.00 AED 69.00 (40 % off)
  • Loose Fit Cargo Short
    AED 105.00 AED 63.00 (40 % off)
  • Short Sleeve Stretch Fit Shirt
    AED 80.00 AED 48.00 (40 % off)
  • Relaxed Rigid Flare Jean
    AED 100.00
  • Tall Slim Rigid Jean
    AED 115.00
  • Man Active 5 Pack Trainer Socks
    AED 65.00 AED 39.00 (40 % off)
  • 3 Pack Man Invisible Socks
    AED 40.00 AED 24.00 (40 % off)
  • 5 Pack Man Invisible Socks
    AED 50.00 AED 30.00 (40 % off)
  • Short Sleeve Drop Revere Satin Shirt And Short Set
    AED 292.00 AED 175.20 (40 % off)
  • Heavyweight Check Boxy Overshirt
    AED 105.00 AED 63.00 (40 % off)
  • Plain Moulded Slider
    AED 80.00 AED 48.00 (40 % off)
  • Oversized Paradise Zip Thru Hoodie
    AED 160.00 AED 96.00 (40 % off)
  • Straight Rigid Jean
    AED 100.00
  • Inflated Bm Moulded Slider
    AED 100.00 AED 60.00 (40 % off)
  • Long Sleeve Grandad Collar Slim Shirt
    AED 100.00 AED 60.00 (40 % off)
  • Oversized Overdye Space Graphic Hoodie
    AED 182.00 AED 109.20 (40 % off)
  • Plus Korn License T-shirt
    AED 145.00 AED 87.00 (40 % off)
  • Long Line Denim Jorts In Washed Black
    AED 130.00 AED 78.00 (40 % off)
  • Slim Tipped Pique Golf Polo
    AED 65.00 AED 39.00 (40 % off)
  • Active Training Dept Cushioned Trainer 3 Pack Socks
    AED 40.00 AED 24.00 (40 % off)
  • Plus Basic Relaxed Fit Jogger In Black
    AED 115.00 AED 69.00 (40 % off)
  • Oversized Crew Neck Sweatshirt
    AED 130.00 AED 78.00 (40 % off)
  • Relaxed Rigid Jeans
    AED 230.00 AED 138.00 (40 % off)
  • 3 Pack Plain Invisible Socks
    AED 40.00 AED 24.00 (40 % off)
  • Oversized Extended Neck Heavyweight T-shirt
    AED 80.00 AED 48.00 (40 % off)
  • Core Zip Through Hoodie
    AED 130.00 AED 78.00 (40 % off)
  • Smart Knitted Bomber
    AED 195.00 AED 117.00 (40 % off)
  • Plus Super Skinny Stretch Jean
    AED 115.00
  • Man Colour Block Gusset Jogger
    AED 145.00 AED 87.00 (40 % off)
  • 3 Pack Man Trainer Socks
    AED 40.00 AED 24.00 (40 % off)
  • Oversized Official Washed Hoodie
    AED 90.00 AED 54.00 (40 % off)
  • Short Sleeve Muscle Fit Stretch Satin Shirt
    AED 160.00 AED 96.00 (40 % off)
  • Man Dash Slider
    AED 90.00 AED 54.00 (40 % off)
  • Oversized Extended Neck Heavyweight T-shirt
    AED 80.00 AED 48.00 (40 % off)
  • Oversized Man Embroidery Borg Jogger
    AED 145.00 AED 70.00 (52 % off)
  • Slim 1/4 Zip Pique Golf Polo
    AED 65.00
  • 3 Pack Plain Trainer Socks
    AED 40.00 AED 24.00 (40 % off)
  • Oversized Extended Neck Worldwide Wash T-Shirt
    AED 105.00 AED 63.00 (40 % off)
  • Man Active Gym Technical Cargo Jogger
    AED 230.00 AED 138.00 (40 % off)
  • 8mm Square Stud Diamante Earrings
    AED 25.00 AED 15.00 (40 % off)
  • Oversized Ofcl Worldwide Hooded Tracksuit
    AED 230.00 AED 138.00 (40 % off)
  • Dsgn Studio Slogan T-shirt And Straight Leg Jogger Set
    AED 182.00 AED 130.00 (29 % off)
  • Tapered Rigid Jean
    AED 100.00
  • Elastic Comfort Lightweight Stretch Short
    AED 105.00 AED 63.00 (40 % off)
  • Elasticated Waist Nylon Stone Shorts
    AED 80.00 AED 48.00 (40 % off)
  • Tall Jersey Shorts With Man Drawcords
    AED 115.00 AED 69.00 (40 % off)
  • Man 1/4 Zip Funnel Neck Colour Block Tracksuit
    AED 292.00 AED 175.20 (40 % off)
  • Cargo Pocket Crotch Sweatshirt & Jogger Set
    AED 230.00 AED 90.00 (61 % off)
  • Elastic Relaxed Lightweight Stretch Short With Branding
    AED 105.00 AED 63.00 (40 % off)
  • 3 Pack Man Sport Socks
    AED 65.00 AED 39.00 (40 % off)
  • Oversized Volkswagen License T-shirt
    AED 130.00 AED 78.00 (40 % off)
  • Tall Active Training Dept Oversized Boxy Hoodie
    AED 160.00 AED 96.00 (40 % off)
  • Elastic Lightweight Stretch Relaxed Pintuck Trouser
    AED 160.00 AED 96.00 (40 % off)
  • Active Training Dept Oversized Boxy Hoodie
    AED 145.00 AED 87.00 (40 % off)
  • Tall Straight Rigid Jean
    AED 115.00
  • Plus Basic Hoodie In Black
    AED 115.00 AED 69.00 (40 % off)
  • Oversized Boxy No Love Print T-shirt
    AED 90.00 AED 54.00 (40 % off)
  • Man Active Gym Tapered Jogger
    AED 160.00 AED 96.00 (40 % off)

Mens New In

Discover the new season’s need-right-now threads with the boohooMAN edit of the toughest trends around. We’ve got garms that’ll give your style an instant update – your everyday fashion favourites get edgy with t- shirts in poppin’ prints, shorts in shout-about cuts and jeans in the season’s most-wanted washes. Dare to be directional in the latest luxe textures – varsity’s gone viral with mesh inserts and PU panels make any jacket pop - and don’t forget to check back what’s New In for your daily fashion dose.