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NEW IN

Want all the on-trend menswear you should be wearing right now? Our men’s new in edit has got you covered with all the newest pieces you need to update your ‘drobe. From the latest mens trends to style staples to refresh your look, we’ve got the new clothes for men who always wanna come out on top.

*Excludes Sale & Selected Lines. Promotion automatically applied.
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  • Basic Longline Crew Neck T-shirt
    AED 65.00 AED 39.00 (40 % off)
  • Oversized Floral Line Drawing Scuba T-shirt
    AED 115.00 AED 69.00 (40 % off)
  • Man Slim Waffle Printed Vest
    AED 80.00 AED 48.00 (40 % off)
  • Muscle Herringbone Jacquard Polo & Jogger Set
    AED 230.00 AED 138.00 (40 % off)
  • Skinny Stacked Distressed Ripped Jeans In Antique Blue
    AED 160.00 AED 96.00 (40 % off)
  • Oversized Boxy Crochet Open Stitch Mix Polo
    AED 182.00 AED 109.20 (40 % off)
  • Oversized Boxy Crochet Open Stitch Mix Polo
    AED 182.00 AED 109.20 (40 % off)
  • Oversized Man Space Printed Tank
    AED 105.00 AED 63.00 (40 % off)
  • Short Length Bandana Swim Short
    AED 90.00 AED 54.00 (40 % off)
  • Oversized Extended Neck Wash Varsity Brooklyn T-shirt
    AED 90.00 AED 54.00 (40 % off)
  • Super Short Bandana Swim Short
    AED 90.00 AED 54.00 (40 % off)
  • Short Length Pin Tuck Smart Swim Short
    AED 90.00 AED 54.00 (40 % off)
  • Short Length Bandana Swim Short
    AED 90.00 AED 54.00 (40 % off)
  • Super Short Man Diamond Crinkle Swim Short
    AED 105.00 AED 63.00 (40 % off)
  • Short Length Stripe Spliced Swim Short
    AED 90.00 AED 54.00 (40 % off)
  • Oversized Boxy Extended Neck Bhm Flame T-shirt
    AED 90.00 AED 54.00 (40 % off)
  • Plus Mono Eagle Print Moto T-shirt
    AED 90.00 AED 54.00 (40 % off)
  • Plus Mono Moto Graphic T-shirt
    AED 90.00 AED 54.00 (40 % off)
  • Oversized Revere Scuba Polo
    AED 115.00 AED 69.00 (40 % off)
  • Man Dash Muscle Fit Long Sleeve T-shirt
    AED 65.00 AED 39.00 (40 % off)
  • Relaxed Rigid Ripped Gusset Denim Short In Light Blue
    AED 105.00 AED 63.00 (40 % off)
  • Plus OFCL Skeleton Graphic T-shirt In Black
    AED 105.00 AED 63.00 (40 % off)
  • Slim Rigid Ripped Paint Splatter Denim Shorts In Grey
    AED 115.00 AED 69.00 (40 % off)
  • Plus Skeleton Graphic T-shirt In Black
    AED 115.00 AED 69.00 (40 % off)
  • Skinny Stretch Ripped Carpenter Jeans In Pink Tint
    AED 195.00 AED 117.00 (40 % off)
  • Boxy Viscose Dragon Shirt & Short
    AED 292.00 AED 175.20 (40 % off)
  • Relaxed Mid Length Ofcl Racing Marl Shorts
    AED 130.00 AED 78.00 (40 % off)
  • Skinny Stretch Stacked Ripped Paint Splatter Jeans In Ice Blue
    AED 195.00 AED 117.00 (40 % off)
  • Skinny Stretch Ripped Carpenter Jeans In Antique Blue
    AED 195.00 AED 117.00 (40 % off)
  • Plus Linen Drop Revere Shirt & Short Set In White
    AED 260.00 AED 156.00 (40 % off)
  • Short Length Bandana Swim Short
    AED 90.00 AED 54.00 (40 % off)
  • Super Skinny Stretch Ripped Jeans In Vintage Blue
    AED 195.00 AED 117.00 (40 % off)
  • Regular Fit Dual Zip Through Knitted Hoodie
    AED 160.00 AED 96.00 (40 % off)
  • Plus Monaco Moto Back Print Graphic T-shirt In Grey
    AED 105.00 AED 63.00 (40 % off)
  • Plus Limited Edition Worldwide Back Print Tank In Black
    AED 90.00 AED 54.00 (40 % off)
  • Tall OFCL Skeleton Graphic T-shirt In Black
    AED 105.00 AED 63.00 (40 % off)
  • Tall Homme Racer Back Print Tank In Grey
    AED 90.00 AED 54.00 (40 % off)
  • Tall Elasticated Waist Relaxed Linen Trouser In Black
    AED 160.00 AED 96.00 (40 % off)
  • Tall Oversized Mickey Mouse License T-shirt Ecru
    AED 115.00 AED 69.00 (40 % off)
  • Oversized Extended Neck T-shirt
    AED 65.00 AED 39.00 (40 % off)
  • Man Active Athletic Joggers
    AED 160.00 AED 96.00 (40 % off)
  • 2 Pack Man Lounge Cuffed Jogger
    AED 130.00 AED 78.00 (40 % off)
  • Oversized Extended Neck T-shirt
    AED 65.00 AED 39.00 (40 % off)
  • Oversized Super Heavy Premium T-shirt
    AED 130.00 AED 78.00 (40 % off)
  • Boxy Melton & Pu Ombre Varsity Jacket
    AED 455.00 AED 273.00 (40 % off)
  • Plus Bugs Bunny License Hoodie
    AED 195.00 AED 117.00 (40 % off)
  • Basic Crew Neck T-shirt
    AED 50.00 AED 30.00 (40 % off)
  • Fixed Waist Relaxed Fit Cargo Trouser
    AED 160.00 AED 96.00 (40 % off)
  • Oversized Super Heavy Premium T-shirt
    AED 130.00 AED 78.00 (40 % off)
  • 5 Plain Sports Socks
    AED 115.00 AED 69.00 (40 % off)
  • Muscle Fit Ribbed Vest
    AED 65.00 AED 39.00 (40 % off)
  • Technical Stretch Boxy Shirt
    AED 182.00 AED 109.20 (40 % off)
  • Plus Oversized Boxy 1/4 Zip Nylon Borg Sweatshirt
    AED 230.00 AED 100.00 (57 % off)
  • Slim Mid Cargo Jersey Short
    AED 90.00 AED 54.00 (40 % off)
  • Limited Edt Gusset Jogger
    AED 195.00 AED 117.00 (40 % off)
  • Plus Colour Block Hoodie In Red
    AED 145.00 AED 87.00 (40 % off)
  • 7 Pack Man Sport Socks
    AED 105.00 AED 63.00 (40 % off)
  • Tall Man Active Lightweight Performance Shorts
    AED 130.00 AED 78.00 (40 % off)
  • Hexagonal Metal Sunglasses
    AED 32.00 AED 19.20 (40 % off)
  • Aviator Matte Sunglasses
    AED 32.00
  • Basic Crew Neck T-shirt
    AED 50.00 AED 30.00 (40 % off)
  • Oversized Branded Open Stitch T-shirt In Light Blue
    AED 130.00 AED 78.00 (40 % off)
  • Basic Crew Neck T-shirt
    AED 50.00 AED 30.00 (40 % off)
  • Tall Core Fit Basic Jogger
    AED 90.00 AED 54.00 (40 % off)
  • Tall Stretch Skinny Fit Jeans
    AED 145.00 AED 87.00 (40 % off)
  • 3 Pack Man Signature Mixed Colour Trunks
    AED 105.00 AED 63.00 (40 % off)
  • Man Active Training Dept Jersey Volley Short
    AED 105.00 AED 63.00 (40 % off)
  • Round Metal Sunglasses
    AED 32.00 AED 19.20 (40 % off)
  • Basic Crew Neck T-shirt
    AED 50.00 AED 30.00 (40 % off)
  • 7 Pack Man Signature Sport Socks
    AED 105.00 AED 63.00 (40 % off)
  • Oversized Boxy Split Hem Homme Tracksuit
    AED 292.00 AED 175.20 (40 % off)
  • Man Active Lightweight Performance T-shirt
    AED 80.00 AED 48.00 (40 % off)
  • Oversized Short Sleeve Pleated Shirt And Short
    AED 390.00 AED 234.00 (40 % off)
  • Man Active Training Dept Boxy Hoodie
    AED 160.00 AED 96.00 (40 % off)
  • Man Active Ultra Stretch Jogger
    AED 145.00 AED 87.00 (40 % off)
  • Man Active Gym Muscle Fit Ribbed Vest
    AED 80.00 AED 48.00 (40 % off)

Mens New In

Discover the new season’s need-right-now threads with the boohooMAN edit of the toughest trends around. We’ve got garms that’ll give your style an instant update – your everyday fashion favourites get edgy with t- shirts in poppin’ prints, shorts in shout-about cuts and jeans in the season’s most-wanted washes. Dare to be directional in the latest luxe textures – varsity’s gone viral with mesh inserts and PU panels make any jacket pop - and don’t forget to check back what’s New In for your daily fashion dose.